Our Story

We're on a mission to make everyday count.

From the beach to the mountains to your own backyard, we want you to celebrate every chance you get.

You’ve got to make everyday count with mini-adventures to your local beaches, parks, or backyard with cold drinks and fresh food. And you just don’t need a grizzly bear-proof cooler to get it done.  

The idea for the Coolio was born from not wanting to buy and throw away another crappy plastic cooler each time we went on a surf trip.

As Audrey, our founder, was lugging a boxy, bulky soft cooler across the U.S./Mexico border, she had an ah-ha moment.

She looked everywhere for a lightweight cooler bag that she could carry down to the beach easily and pack in our board bags for surf trips overseas, and she couldn’t find anything that wasn’t cheap, plastic, and ugly AF.

Thus, the Coolio was born.

Compared to other competitors we shall not name (some weighing in at back aching 7 pounds before it’s loaded), the Coolio weighs just 1.5 pounds.

Everyday Makai has worked hard to build the Coolio out of the most durable and sustainable materials possible.

In Hawaiian, makai means, “towards the sea,” so Everyday Makai represents a lifestyle that revolves around going to the sea every day. 

The Coolio launched on Kickstarter in April 2021 and was fully funded within 10 hours.  Everyday Makai’s Kickstarter campaign went on to be 300% funded by 150 backers from around the world.

Everyday Makai is committed to using as many recycled and recyclable materials in the production of the Coolio as possible including a biodegradable PEVA liner, recycled felt insulation, ECONYL webbing, and Tyvek paper that is waterproof, durable, and recyclable at the end of its life.